REEBOK

*

INNOVATION TEAM

*

PROJECT: SEASONAL REFLECTIVE CONCEPT: PURITSU 2.0

*

2014

CONCEPT_1: INVERTED PLEAT CONSTRUCTION WITH REFLECTIVE PLACEMENT FOR THE ELBOW.

CONCEPT_2: INVERTED PLEAT CONSTRUCTION FOR THE SHOULDER AREA

CONCEPT_3: STRATEGIC GRAPHIC PLACEMENT

"SIGNAL REFLECTIVE" IDEATION:

 

ENHANCING REFLECTIVITY BY:

_REVEAL / CONCEAL OF REFLECTIVE AREA

_INCREASE / DECREASE OF REFLECTIVE AREA

_CHANGE OF REFLECTIVE SHAPE / PATTERN.

*

METHOD:

 

INVERTED PLEAT CONSTRUCTION (CONCEPT 1 AND 2)

''SIGNAL REFLECTIVITY'' IS CREATED UTILIZING BODY MOVEMENT,  PARTICULARLY THE MOVEMENT OF JOINTS (ELBOW; KNEE).

 

CONCEPT_1 - INVERTED PLEAT CONSTRUCTION - ELBOW PLACEMENT.

CONCEPT_2 - INVERTED PLEAT CONSTRUCTION - SHOULDER BLADE.

CONCEPT_3 - STRATEGIC GRAPHIC PLACEMENT - BEHIND THE KNEE .

 

WHEN LIFTING THE LEGS DURING RUNNING, THE AREA BEHIND THE KNEE IS HIDDEN FROM VIEW. BY STRATEGICALLY PLACING THE REFLECTIVE THUS "SIGNAL REFLECTIVITY IS ACHIEVED.